22-Year-Old Millionaire Kayla Itsines Sells Fitness App for $400M

Millennial Entrepreneur Diversifies Fortune with Unlikely Investment

One successful millennial entrepreneur has found an unusual way to multiply her wealth: investing in a gas station. This unique investment opportunity has proven to be a lucrative venture, supplementing her already significant earnings from her role as a high-profile fitness influencer.

From Fitness Influencer to Millionaire Entrepreneur

Kayla Itsines, a widely followed fitness influencer from Australia, made her fortune by strategically building and marketing her fitness empire. Her journey began with the successful launch of her 12-week “Bikini Body Guide” fitness program that quickly turned her into a self-made millionaire at the tender age of 22. Her success grew exponentially with the rebranding of her business into the Sweat App, a digital personal training platform that attracted an online community of 50 million members. After just six years, Itsines sold Sweat to iFIT, a larger fitness platform, for an impressive $400 million.

A Millionaire Entrepreneur’s Surprising Investment

Itsines’ entrepreneurial journey didn’t end with the sale of her company. Rather than retiring early, she focused her attention on how to diversify her wealth. Her investment strategy led her to buy a petrol station, a decision that has proven to be incredibly fruitful and even somewhat surprising to Itsines herself. During a recent interview with The School of Hard Knocks, Itsines shared her excitement about the ongoing returns she’s enjoyed from her unique investment.

Simple Advice for Aspiring Investors

Itsines offers straightforward advice to those who aspire to achieve similar financial success. Rather than banking on a single big investment, she advises spreading wealth across various industries and enterprises. In her words, “Don’t put all your eggs in one basket.” Her strategy aims to safeguard wealth against unforeseen events that could potentially wipe out a single source of income.

Endorsement of Itsines’ Strategy from Other Successful Investors

Many other successful investors, including value investor Mohnish Pabrai and “Oracle of Omaha” Warren Buffett, endorse Itsines’ strategy of diversified investing. These investing moguls also recommend starting young, just as Buffett did when he began his journey to amass a fortune of $143 billion. Aspiring investors can also learn from Adena Friedman, CEO of Nasdaq, who suggests learning about financial strategy by starting with small investments.

Advice Against Misguided Investments

Aspiring investors also receive cautionary advice about misguided investments from NYSE floor trader Peter Tuchman. Tuchman warns against the misguided belief that buying high-end items like rare watches or Hermès Birkin bags will lead to a big payoff in the future. Instead, he advises people to invest in the companies that manufacture these products.