Flex and Equinox Collaborate to Offer HSA and FSA Spending to Members
Flex, a leading payments platform in the health and wellness sector, has announced a collaboration with luxury lifestyle brand, Equinox. This partnership makes it possible for Equinox members to use their Health Saving Accounts (HSA) and Flexible Spending Accounts (FSA) for selected offerings through Flex’s compliant payment system.
Elevating the Equinox Experience
Equinox memberships, which include fitness assessments, personal training services, and wellness programs, can now be accessed using HSA and FSA funds. This simplified and seamless payment process is facilitated by Flex’s eligibility and payment platform.
The collaboration reflects both brands’ commitment to effortless investing in health. By enabling HSA and FSA spending at the point of decision-making, Flex removes any purchasing friction while allowing members to confidently enjoy the Equinox experience.
“At Equinox, we have always focused on preventive health and longevity. We are excited about this partnership as it supports health and wellness services without compromising member experience,” says Parinda Muley, SVP, CoS & Strategic Partnerships at Equinox.
Making HSA and FSA Spendings More Accessible
Historically, using HSA and FSA funds required additional administrative work, particularly in high-end wellness environments. Flex solves this issue by managing eligibility, compliance, and payment, allowing members and staff to concentrate on performance, recovery, and results.
“Equinox sets the benchmark for modern wellness. Our goal is to preserve the Equinox experience, making it effortless for members to use their health benefits while we handle compliance and complexity,” says Sam O’Keefe, CEO of Flex.
With over $150 billion in HSA and FSA funds available nationwide, many consumers, including Equinox members, have resources to invest in their health but lack clear pathways to do so. Together, Flex and Equinox are unlocking this value by connecting premium fitness and recovery experiences with healthcare-aligned spending.
About Flex
Flex is the HSA/FSA payments platform for top health and wellness brands. It helps businesses unlock over $150B in pre-tax health spending, boosting AOV by up to 50% without adding new acquisition channels. From recurring payments to mixed-eligibility carts, Flex integrates seamlessly into existing tech stacks and handles the complexity of HSA/FSA so teams don’t have to. Learn more at www.withflex.com.
About Equinox
Founded in 1991, Equinox is a full-service fitness club operating globally across major US cities and in London, Toronto, and Vancouver. The company offers a holistic approach to fitness, including Equinox signature group fitness classes, personal coaching, Pilates, spa services, apparel, and food & beverage. For more information on Equinox, visit www.equinox.com.
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SOURCE Equinox Group
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