Revolutionary Crunch Fitness 3.0 Design Hits North Texas with $24M Investment

New $12M Crunch Fitness Facilities Coming to North Texas: Introducing the 3.0 Design

The soon-to-open Crunch Forney and Crunch Saginaw will be among the first fitness facilities in North Texas to showcase Crunch Fitness’ innovative “3.0 design”. The design features top-notch cardio and strength training equipment, a dedicated group fitness studio, an indoor turf equipped functional HIITZone training area, Hot Yoga, Ride cycling classes, HydroMassage beds, tanning, a sauna and more.

The Performance Turf area of the new Crunch Fitness 3.0 gym design [Photo: CR Fitness Holdings]

Introduction of 3.0 Design at New Crunch Fitness Locations

CR Fitness Holdings, the leading and rapidly progressing Crunch Fitness franchisee, recently announced their plans to launch two new $12 million fitness facilities in North Texas. Slated for a 2026 opening, these new locations include Crunch Forney at 172 Trailhouse Lane in Forney, and Crunch Saginaw at 1653 Creststone Trail in Fort Worth.

Crunch Forney and Crunch Saginaw will be among the first in North Texas to feature the company’s fresh “3.0 layouts”. They will be well-equipped with superior cardio and strength training equipment, a designated group fitness studio, a functional HIITZone training area with indoor turf, Hot Yoga, Ride cycling classes, HydroMassage beds, tanning, well-furnished locker rooms with showers, a sauna, and more.

The Forney location will span across 35,000 square feet, while the Saginaw location will be slightly bigger with a 36,000 square feet area.

Leadership at CR Fitness Holdings

CR Fitness Holdings, operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, brings more than 150 years of combined experience in the fitness industry. “Our mission is to create a welcoming, high-energy environment where everyone feels inspired to reach their goals,” said CEO Tony Scrimale. He expressed enthusiasm for the expanding communities in North Texas and is excited for the residents to experience the unique offerings of Crunch Fitness.

With 88 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, CR Fitness Holdings is planning to spread its wings into Arizona in the near future. The company aims to reach a milestone of 100 clubs by 2026.

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