Alex Georgy: Fostering Connection and Style with ‘Bloggers Who Brunch’

Creating a Fashion-Forward Platform: The Birth of Bloggers Who Brunch

Upon graduating college, Alex Georgy identified a gap in the market for a space where women in media and social could gather not only digitally but also physically. This led to the creation of Bloggers Who Brunch, an experiential agency and platform exclusively for companies seeking innovative digital influencers. What began as casual brunch meetups evolved into a cultural hub that connects creators, marketers, and industry voices in real-life settings.

Building a Community through In-Person Connection

In a time when most networking occurs through an iPhone, Georgy leaned into the influence of in-person interaction. The result is a vibrant, stylish community that’s strategic, and a brand that has attracted partnerships with companies like Netflix, Bumble, Universal, Erewhon, and FAGE. With Georgy being a trendsetter herself and having over 100,000 Instagram followers, it’s easy to see why these partnerships flourish.

Meet the Founder: Alex Georgy

Recently, we had the opportunity to sit down with Georgy to gain insight into her style evolution, her everyday life as a founder, wife, and mother, and how she is making a significant impact in global businesses at the intersection of fashion and influence.

A Stylish Journey: From Fashion Enthusiast to Industry Influencer

Georgy describes her personal style as timeless, elevated, intentional, and comfortable. She believes in a wardrobe that empowers its wearer without being too much. Her biggest influence on her style is travel; the immersion in different cultures has deeply shaped her approach to fashion. This global perspective is evident in everything she does, including her wardrobe and the experiences she crafts for brands.

Her signature piece, satin pants, reflects her approach to fashion and life: luxury paired with comfort. Her style has evolved over time; she now focuses on investing in quality pieces that will last and loves rather than following trends.

A Day in the Life of Alex Georgy

Georgy’s day starts with intentionality, which she believes sets the tone for the rest of the day. She wakes up early, maintains a morning routine free of social media or emails, and believes in the importance of movement for physical and mental health. She cherishes the small rituals and the grounding, meaningful parts of her day, such as cooking breakfast for her son.

Work and Travel: Cultivating Inspiration Across Borders

Alex Georgy’s work approach is largely influenced by travel and culture. Every trip sparks inspiration and provides context, depth, and a deeper understanding of style as both deeply personal and universally human. She discovered her personal style could become a career when she saw how her style and storytelling could translate into real-world experiences for brands. This discovery led to the creation of her business, which builds digital and real-life worlds for brands and individuals to explore.

Finding Balance: Intentionality in Work and Life

Wellness and balance are the values that guide Georgy’s lifestyle and creative process. Beauty, to her, is about intention and detail in everything she does, from her dress to her setting. She believes in creating small moments that make everyday life feel extraordinary. Georgy stays authentic by always staying true to her vision, even while inspiring others.

The Road Ahead: Shaping the Future of Style and Community

Looking ahead, Georgy plans to continue creating spaces that fuse style, wellness, and community. While she’s not ready to reveal too much about her future projects, she hints at building something that encourages people to dream bigger and provides them with the necessary tools to achieve those dreams.