As the Trump Administration aims to dismantle Diversity, Equity, and Inclusion (DEI) programs in both the federal government and the private sector, numerous major corporations are standing firm in their commitment to DEI.
The Response of Tech Titans and Wall Street Banks to DEI Policies
Notably, tech giants such as Google, Amazon, Meta, alongside several Wall Street banks, reversed their DEI-related policies and pledges amidst backlash. However, companies like Pinterest are expressing caution about the potential impact of this anti-DEI movement on their businesses.
There are also those who view a sudden shift away from DEI as short-sighted.
Apple’s Stance on DEI Initiatives
In one noteworthy instance, Apple shareholders rejected a proposal to abolish the company’s DEI initiatives, following the argument of the board of directors that removing DEI programs would negatively impact Apple’s business operations and strategies. Uber CEO Dara Khosrowshahi also voiced his belief that a diverse employment group is advantageous for business, though Uber is making adjustments to its DEI-based executive pay incentives.
Companies Standing Up for their DEI Initiatives
In this article, we will take a deeper look at some of the major corporations that are resisting attacks on their DEI programs:
Apple’s Rejection of Anti-DEI Proposal
Apple is one of the latest major corporations to reject a shareholder proposal aiming to abolish its diversity and inclusion programs. This proposal was put forward by the conservative think-tank National Center for Public Policy Research (NCPPR), which has been known to submit DEI-related proposals to various companies even before President Donald Trump’s second term started.
Ben & Jerry’s Unyielding Stand on DEI
Ben & Jerry’s, known for its social activism, confirmed its commitment to DEI, stating that it has no plans to cut back on its efforts. The company even accused its parent company Unilever of trying to silence its stance on Trump.
Costco’s Opposition to Anti-DEI Proposal
Similarly, the board of directors for Costco Wholesale unanimously opposed an NCPPR proposal that called for the wholesaler to report the risks of maintaining its DEI policies.
Delta Air Lines’ Commitment to DEI Efforts
Delta Air Lines also held its line on DEI efforts. Delta’s chief external affairs officer, Peter Carter, stated that DEI is about talent and is critical to their business.
Francesca’s Continues to Support DEI
Clothing retailer Francesca’s also voiced its support for DEI via a LinkedIn post.
JPMorgan Chase’s Support for DEI
JPMorgan Chase CEO Jamie Dimon reaffirmed the bank’s support for DEI initiatives in a recent interview with CNBC.
Lush’s Unique Expression of DEI Support
Cosmetics company Lush made their DEI support known (and smelled) by releasing three new bath bombs named Diversity, Equity, and Inclusion.
Microsoft Maintains Its DEI Policies
Microsoft has shown no signs of repealing its DEI policies. The company’s chief diversity officer, Lindsay-Rae McIntyre, highlighted the importance of diversity and inclusion practices in a recent LinkedIn post.
Patagonia’s Firm Stance on DEI
Outdoor apparel company Patagonia also told CNBC that it will not scale back its DEI policies. Patagonia is well-known for its activism around climate issues and this extends to DEI as well.
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