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In January 2024, ASU became the first higher education institution to partner with OpenAI, aiming to create new learning and research opportunities across the university. As part of the agreement, faculty members have access to ChatGPT Enterprise based on proposals, although a system allowing students to create individual accounts is not yet available. While the potential impact of this partnership on creativity and innovation across disciplines is largely considered positive, there is also caution with regard to the ethical considerations of AI-driven creative work.
ASU’s Pioneering Collaboration with OpenAI
In 2024, Arizona State University (ASU) became the first education institution to partner with OpenAI, creators of ChatGPT, enabling innovative learning and research opportunities at the University.
As a diverse institution with programs in the arts including dance, theater, music, fashion, film, and design, faculty are exploring how this partnership may influence creative classrooms.
While artificial intelligence (AI) traditionally focused on technological and scientific fields, its emergence into various jobs is causing creative professionals like film writers and designers to consider the impact of this technology.
Implications of ASU’s Partnership with OpenAI
The implications of ASU’s partnership with OpenAI for the Herberger Institute for Design and the Arts students is yet to be fully determined. Nevertheless, this venture emphasizes AI’s substantial role in encouraging innovation and creativity across all disciplines.
Currently, according to ASU’s artificial intelligence page, access to ChatGPT Enterprise through the partnership is granted to faculty based on proposals, with a system for students to independently create an account still being developed.
The Role of AI in Creative Process
ChatGPT Enterprise offers potential in generating unique ideas and fostering inspiration. Faculty are already experimenting with other AI tools in their creative processes, including AI beat makers in music production.
Luis Angarita, an associate professor of industrial design at The Design School, found AI particularly helpful in assisting individuals with dyslexia. He now frequently utilizes AI in his work since the partnership.
Aspects of Ethics in AI-driven Creativity
While the excitement around AI in creative work grows, some express cautious optimism, mindful of the ethical considerations. Concerns have been raised regarding data tagging in machine learning, which often involves unpaid labor and potential bias in the data based on who tags it.
ASU’s journey into AI highlights the necessity for a commitment to ethical and responsible AI practices, ensuring that innovation respects human creativity.
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