Aditya Birla Health Insurance and Platinum Outdoor Unveil Innovative CGI-based OOH Campaign
TL/DR –
Aditya Birla Health Insurance has launched a campaign aimed at positioning itself as a health-first insurance partner, using anamorphic storytelling and a visually engaging approach with ActivOne’s logo. The campaign, developed by Platinum Outdoor, includes a CGI video shot on a beach and emphasizes a healthy, active lifestyle. According to Darshana Shah, head of marketing and customer experience at Aditya Birla Capital, the campaign was strategically designed to reach a wide audience, using 3D DOOH, Anamorphic, and CGI to add uniqueness and break the clutter.
Aditya Birla Health Insurance ActivOne Launch Engages Audience with Anamorphic and CGI Storytelling
The introduction of the ActivOne logo and the transition of message during the Aditya Birla Health Insurance launch, highlighted the company’s vision of being a health-first insurance partner. Employing anamorphic storytelling, the brand communicated a thrilling narrative, captivating the audience.
Platinum Outdoor further enhanced the launch with an impressive CGI video for the ActivOne product. Filmed on a beach where individuals were engaged in fitness activities, the video resonated with the message of active, healthy living, thus maintaining relevancy.
This tech-oriented digital content for ActivOne’s ‘ABHIKaro’ OOH campaign capitalized on anamorphic and CGI storytelling to deliver its message in a visually pleasing and engaging style, creating significant buzz.
Commenting on the campaign, Aditya Birla Capital’s head of marketing and customer experience, Darshana Shah, stated that strategic design and brand ambassador Vikrant Massey were key in reaching audiences across varied city demographics. Shah underlined the company’s digital-forward approach and the unique touch of 3D DOOH, anamorphic, and CGI in the campaign.
Platinum Outdoor’s CEO, Dipankar Sanyal, expressed satisfaction with the campaign result, indicating the company’s eagerness for future collaborations with Aditya Birla Health Insurance on further tech-innovation driven outdoor campaigns.
Part of Madison World, a leading communication agency in India, Platinum Outdoor manages clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing, Havells, and more. Last year, Madison World served around 500 advertisers through its various units.
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