Nicole Lapin Partners with Desert Financial to Empower Arizonans Financially

Financial Literacy Initiative by Nicole Lapin and Desert Financial Credit Union

PHOENIX, May 5, 2025 /PRNewswire/ — Renowned author and personal finance expert, Nicole Lapin, partners with Desert Financial Credit Union to bring financial literacy to Arizonans.

Nicole Lapin Advocates for Credit Unions

“I am a firm believer in credit unions for their commitment to serving people above profits. These institutions, with their low fees and better interest rates, have earned my trust over the years,” said Nicole Lapin. “Desert Financial’s vision aligns with my mission of making financial education accessible, thereby enabling individuals to take charge of their financial futures.”

Delivering Financial Advice and Education to Arizonans

Nicole will provide insights on budgeting, preventing fraud, and the benefits of banking with a credit union. Through engaging social media content, she aims to make Arizonans more financially confident.

“Financial wellness begins with quality education, and partnering with Nicole allows us to provide vital information to our community,” said Jeremy Nelson, Chief Marketing Officer. “Nicole has a special knack for presenting financial advice in a relatable manner —something we believe our members will appreciate.”

About Desert Financial Credit Union

For over 85 years, Desert Financial Credit Union has been promoting financial wellness among its members. As Arizona’s largest locally owned credit union, it offers customized banking services, zero-balance checking accounts, free financial seminars, and online resources catered to every life stage — from college savings to retirement planning.

Nicole Lapin, a former news anchor for CNN, CNBC, and Bloomberg, has written five personal finance books, including her latest, The Money School: 12 Simple Lessons to Master Financial Markets and Investing. She also founded the Money News Network and hosts the daily show Money Rehab.

Stay updated on the latest content from Nicole Lapin and Desert Financial, by visiting desertfinancial.com/nicolelapin, or following @desertfinancial on Instagram.

Desert Financial Credit Union has been Arizona’s most trusted local credit union for over 85 years, with more than 475,000 members and nearly $9 billion in assets. In 2025, members received $16 million back via the Member Giveback Bonus. Desert Financial is affiliated with Arizona State University® and the official banking partner of the Arizona Cardinals, NAU Athletics and the NAU Alumni Association. Federally insured by NCUA.

SOURCE Desert Financial Credit Union