Survey: No Political Split in Solar Energy Interest, Aurora Solar Reports
TL/DR –
Aurora Solar’s third annual Solar Industry Snapshot shows widespread support for solar energy among homeowners and business owners, irrespective of their political affiliations. The report indicates that 76% of homeowners view solar as a good investment, a significant increase from 43% in 2023, and there is growing interest in solar energy across all generations. The report also suggests that solar interest surges following natural disasters, with 65% of solar installers reporting an increase in interest, highlighting how climate-related events are expediting the adoption of solar energy.
Solar Energy Garnering Bipartisan Support among Homeowners
The third annual Solar Industry Snapshot by Aurora Solar emphasizes that solar energy is not a political issue for homeowners. Despite high interest rates and policy changes, the solar industry continues to thrive with bipartisan support from homeowners and businesses.
Understanding the Aurora Solar Solar Snapshot
The Solar Snapshot by Aurora Solar derives insights from four key datasets: a survey of 500 US business property owners, feedback from over 1,000 residential solar professionals, and Aurora’s proprietary system size and pricing data from over 12.5 million solar projects.
Solar Adoption: A Generational and Political Viewpoint
The perception of solar energy as a smart financial move is increasing, with 76% of homeowners believing it’s a good investment. Interest in solar power is growing among generations, with 92% of Gen Z and 83% of Millennials considering it a worthwhile investment. There is also broad support for solar across political lines.
65% of solar installers report increased interest in solar following natural disasters, suggesting extreme weather events and climate change are driving solar adoption. The Aurora Solar Snapshot shows that homeowners are interested in capitalizing on the tax credit incentives offered by the Inflation Reduction Act (IRA).
Solar Energy: A Bipartisan Issue
As the authors of the Snapshot suggest, “solar transcends political views… Democrat, Republican, Independent — everyone likes saving money and appreciates energy resilience.”
- 39% of Republican homeowners and 38% of Democratic homeowners are interested in going solar.
- 47% of Democrats and 55% of Republicans listed utility bill savings as their top reason for considering solar power.
- While reducing environmental impact is a bigger driver for Democrats (18%), it still makes a case for Republicans (9%).
For more insights on the solar industry, read the full Solar Industry Snapshot by Aurora Solar.
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