Blue Cross Blue Shield Michigan Welcomes CEO Tricia Keith

TL/DR –

Blue Cross Blue Shield of Michigan’s President and CEO, Daniel J. Loepp, has announced he will retire in January 2025, to be succeeded by Tricia A. Keith. Under Keith’s leadership as President of Emerging Markets since 2020, the company has diversified its product portfolio and grown its revenue by $4 billion. As CEO, Keith will continue the company’s mission to adapt to industry changes, maintain financial strength, and provide quality, affordable healthcare.

Blue Cross Blue Shield of Michigan announces new CEO

Blue Cross Blue Shield of Michigan (BCBSM) recently announced the upcoming retirement of their current President and CEO, Daniel J. Loepp, who will be succeeded by Tricia A. Keith in January 2025.

Loepp praised Keith’s energy and deep understanding of the company’s operations, stating she’s perfectly poised to lead BCBSM amidst rapid changes in the healthcare industry. Keith, who has been at the forefront of BCBSM’s diversification strategy since 2020, is expected to spearhead innovation and foster change within the organization.

The company’s aim is to stay ahead of healthcare trends impacting their members’ health, constantly innovate, and devise solutions to the challenges affecting their mission of providing access to affordable, quality healthcare. BCBSM, which pays $88 million daily for members’ care, is committed to ensuring its financial strength.

Loepp, who led BCBSM for 20 years, said the company has evolved its business, products, services, and societal contributions to meet the needs of a changing world. When he took over in 2005, BCBSM was primarily a local health plan restrained from innovating by outdated state law. However, it became a nonprofit mutual insurance company in 2013 and diversified its services, growing nationally.

Today, BCBSM provides a range of insurance services, including commercial health insurance, Medicaid and Medicare, workers’ compensation, specialty insurance, long-term care and hospital recovery insurance, and dental and vision insurance. Keith has played a significant role in this diversification, leading the company’s growth in Emerging Markets, which generates $22 billion in annual revenue.

Loepp highlighted Keith’s accomplishments, including a $4 billion increase in Emerging Markets’ revenue since 2020 and her instrumental role in growing the company’s workers’ compensation subsidiary, AF Group, and its Medicare offerings. Keith’s Michigan roots and commitment to BCBSM’s mission were also praised.

Starting January 1, 2025, Tricia Keith will take the helm at BCBSM, guiding the company through the complex crossroads of healthcare.

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