Blue Shield of California Ranks No. 3 in Forrester’s U.S. Health Insurers Score Rankings
TL/DR –
Blue Shield of California has ranked third among 16 national health insurers in Forrester’s U.S. Health Insurers Total Experience Score Rankings for 2026, reflecting the company’s concerted efforts to align its brand promise with its customer service. The Total Experience Score evaluates how well an insurer’s reputation and promises align with the experiences received by customers. Blue Shield’s score increased 7.1 points from 55.9 in 2025 to 63.0 in 2026, and was five points above the industry average, winning recognition as a strong performer and remaining in Forrester’s Leading Quadrant of the growth grid for U.S. health insurers.
Californians Weighing Health Plans for Open Enrollment
As Californians prepare for open enrollment, they’re not just looking at health plan benefits, but also the commitments and experiences that organizations deliver.
Blue Shield of California Recognized for Aligning Brand Promise with Experience
Forrester’s U.S. Health Insurers Total Experience Score Rankings for 2026 show Blue Shield of California ranking third among 16 health insurers nationwide. Blue Shield’s score increased 7.1 points from 2025 to 2026, five points above the industry average.
The company attributes this recognition to its success in building trust and enhancing the member experience.
Continual Improvement in Healthcare Experience
Blue Shield is focused on making healthcare simpler and more responsive. The recognition from Forrester reinforces the company’s commitment to listening to members and continually improving their experiences.
The 2026 results for Blue Shield show strong momentum across key measures and reflect the company’s ongoing efforts to simplify healthcare, provide stronger support, and deliver greater value for members.
Understanding Total Experience
Forrester has been measuring Customer Experience in the health insurance industry since 2016. The Total Experience Score, which includes Brand Experience, evaluates how well a company’s reputation and promises align with the experiences it delivers.
Choosing health coverage and accessing care can be challenging. Health plans that deliver clear information, meaningful support, and easier navigation can help individuals make more confident decisions about their healthcare.
Blue Shield’s Mission to Make Healthcare Easier
Blue Shield strives to deliver an experience that aligns with its mission of providing healthcare worthy of family and friends. The company is investing in digital tools, service models, transparency, and affordability to reduce complexity and help people make more informed healthcare decisions.
For consumers evaluating health plans during open enrollment, the connection between what a company promises and what members experience matters.
Building Trust Beyond the Member Experience
Forrester’s Brand Experience measure also captures perceptions of those who are familiar with a company but not current customers. Blue Shield believes its recognition in the Leading Quadrant for U.S. health insurers reflects its trust and values, indicating that the brand is resonating beyond its existing member base.
Blue Shield continues to strengthen the experiences it delivers across every touchpoint. Its new campaign positions Blue Shield as a trusted partner helping people navigate healthcare with confidence.
For more information about Forrester’s Total Experience Rankings, visit Forrester’s website.
Forrester does not endorse any company, product, brand, or service included in its research publications. Information is based on the best available resources. For more information, read about Forrester’s objectivity here.
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