Huggies and Walgreens Team Up to Tackle Diaper Needs in the U.S.

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TL/DR –

Huggies® Brand and Walgreens are joining together for the eighth consecutive year to raise awareness of diaper need in the US, as one in two families in the country experience this issue. For every pack of Huggies® Diapers purchased at a Walgreens store or online through September 2024, Huggies® will donate a day’s worth of diapers to the National Diaper Bank Network, up to one million diapers. The partnership, which is part of Huggies® Project Hug initiative, has helped provide more than 200 million diapers to those in need since 2011.


Huggies® Partners with Walgreens to Support the National Diaper Bank Network

For the eighth year running, Huggies®, a Kimberly-Clark North American brand, and Walgreens, are raising awareness of diaper need in the United States. Half of all U.S. families struggle to provide their children with sufficient diapers to keep their skin clean, dry and healthy.

Until September 30, 2024, Huggies® and Walgreens are inviting people nationwide to support this worthy cause. Every pack of Huggies® Diapers purchased at a Walgreens store or online at Walgreens.com will result in Huggies® donating a day’s supply of diapers to the National Diaper Bank Network, up to a maximum of one million diapers. The partnership between Huggies® and the National Diaper Bank Network, which began in 2011, has already donated over 200 million diapers to families in need through the Project Hug initiative.

“Diapers are essential for every baby and toddler,” says Anjula Shokar, senior brand manager for the U.S. Huggies® brand. “Our partnership with Walgreens and the National Diaper Bank Network is changing the lives of families, and we want to inspire people to join us in supporting them.”

Alethia Jackson, SVP, ESG and Chief DEI Officer at Walgreens Boots Alliance, adds, “For the eighth consecutive year, Walgreens is thrilled to partner with Huggies to address diaper need in our communities. Our commitment to supporting the health of our communities is a vital part of our mission to create more joyful lives through improved health.”

Help support a family in need by purchasing Huggies® diapers from your local Walgreens or online at Walgreens.com now through the end of September. To learn more about Huggies® products, visit Huggies.com and follow @Huggies on social media.

About Huggies® Brand

For over 40 years, Huggies® has been helping parents provide their babies with love, care, and reassurance. The brand is a proud founding sponsor of the National Diaper Bank Network and national sponsor of nonprofit Hand to Hold. For more details on Huggies® products and community efforts, visit Huggies.com.

About Kimberly-Clark

Kimberly-Clark and its trusted brands, including Huggies®, are an integral part of life for people in over 175 countries. For the company’s latest news and 10-year history of innovation, visit kimberly-clark.com.

About Walgreens

Walgreens is part of the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. Visit www.walgreens.com to learn more about their services.


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