Phoenix Launches Powerful Latino Voter Drive for Upcoming Election

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TL/DR –

A nonpartisan campaign named Latino Loud has been launched in Phoenix to encourage more Latinos to vote. Launched by nonprofit Chicanos Por La Causa and the organization’s Sí Se Vota Action Fund, the campaign aims to engage young and newly naturalized citizens through events such as free concerts, in partnership with grassroots campaign Grita. Canta. Vota. Secretary of State Adrian Fontes emphasized the importance of voting participation in maintaining democracy, highlighting the urgency of this matter with the increasing potential of Latinos of voting age in the U.S.


Gearing Up for Latino Voter Engagement in Phoenix

A push for increased Latino voter engagement is gaining traction in Phoenix through Latino Loud, a nonpartisan initiative by the local nonprofit Chicanos Por La Causa and its Sí Se Vota Action Fund. Secretary of State Adrian Fontes voiced his support for the campaign during the kickoff event on May 1, 2024. This is in the wake of reports that estimate half of all newly-eligible voters in the U.S. since the last presidential election are Latinos.

Joseph Garcia from Chicanos Por La Causa commented on the campaign’s strategy, “We’re gonna be putting on free, family-friendly concerts to get people involved.” The campaign aims to engage both young individuals and freshly naturalized citizens via platforms like social media and event partnerships with grassroots campaigns such as Grita. Canta. Vota.

Fontes emphasized the unique significance of elections for Latinos hailing from countries with histories of political turmoil, referencing instances in Cuba, Venezuela, and Chile. Latino Loud, according to Fontes, is a platform for people to exercise their power through voting, and he stressed the urgency of this matter.

Fontes criticized the events of January 6, regarding it not as a political issue but as a move against the votes and voices of the public, regardless of party affiliations. He stated his support for organizations dedicated to voter registration and debunking conspiracy theories. For more details on this initiative, click here.

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Latino Loud: An Initiative by Chicanos Por La Causa

Latino Loud is a groundbreaking initiative on a mission to increase Latino voter engagement. It is driven by local nonprofit Chicanos Por La Causa and the organization’s Sí Se Vota Action Fund. Together, they strive to empower newer voters, especially young individuals and newly naturalized citizens, through various engaging platforms.


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