SGMC Health Wins 2026 Swaay.Health Award for Best Social Media Use
TL/DR –
SGMC Health has won the 2026 Swaay.Health Award for Best Use of Social Media, commended for its innovative approach to digital storytelling and community engagement. Across various social media platforms, SGMC Health reaches an audience of 36,145 followers with an average of 1.5 million monthly views and nearly 2,000 posts per year. The health system uses social media for storytelling, employee recognition, fostering community connections, and promoting awareness initiatives, as well as supporting broader marketing campaigns for various healthcare services.
SGMC Health Wins 2026 Swaay.Health Award for Best Use of Social Media
SGMC Health has won the 2026 Swaay.Health Award for Best Use of Social Media, distinguishing itself among hundreds of healthcare organizations nationwide. The health system was the only Non-Profit category winner, gaining national acclaim for its innovative approach to digital storytelling and community engagement.
The Swaay.Health Awards laud excellence and creativity in healthcare marketing and communications. SGMC Health was acknowledged for its strategic and consistent use of social media to amplify employee recognition, enhance community ties, and aid system-wide awareness initiatives.
SGMC Health’s platforms across Facebook, Instagram, LinkedIn, and YouTube engage a growing audience of 36,145 followers, with an average of 1.5 million views per month. Its social media channels serve as a primary storytelling platform, profiling the people behind patient care while reinforcing connections to the South Georgia and North Florida region.
Some of the most engaging posts over the past year focused on human-interest stories that gave an inside look at the compassion within the health system. Highlights included an ICU wedding ceremony, the first baby born at SGMC Health in the new year, and a “day in the life of a nurse” video. Additionally, patient testimonials, physician and employee recognitions, clips from the What Brings You in Today? podcast, system advancements, monthly awards, newborn photo shoots, and employee shout-outs were featured.
Apart from storytelling and recognition, SGMC Health’s social media platforms support marketing campaigns for heart and vascular services, breast cancer care, orthopedics, nursing recruitment, and other service lines crucial to the region’s health.
“Social media is a powerful tool for connecting directly with the communities we serve,” noted Kara Hope Rockwell, Director of Marketing & Brand Experience at SGMC Health. “We are incredibly proud to be recognized for the work our team does in sharing those stories with authenticity and purpose.”
The 2026 awards program was highly competitive, making the recognition particularly special. “Winning a Swaay.Health Award is no small feat. This year’s winners were truly the best of the best,” stated Colin Hung, Editor-in-Chief of Swaay.Health.
To learn more about SGMC Health, visit www.sgmc.org.
About SGMC Health
SGMC Health is the most comprehensive health system serving South Georgia and North Florida, with operations in Lowndes, Berrien, and Lanier counties. It also operates ambulance services, a cancer center, hospice, retirement, and skilled nursing facilities, imaging centers, and urgent care locations.
About Swaay.Health
Swaay.Health aspires to build a brighter healthcare future by inspiring those who want to create it. It brings together a community of healthcare marketing, PR, communications, and patient experience professionals. For more information, visit swaay.health.
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