Atucún, a startup that produces ‘tree-to-bar’ chocolate, recently won a silver medal at the 2023 International Chocolate Awards. Atucún was founded in 2017 by Efren Elvir Maradiaga and Chad Morton of Roast Umber, and operates two teams in Comayagua and Grand Rapids. In addition to its award-winning status, Atucún has fostered partnerships with AHC Hospitality chefs at Amway Grand Plaza and the JW Marriott, with its artisanal chocolates becoming part of the turndown service at the JW Marriott starting in October.
Emerging craft chocolate company Atucún wins prestigious award
Local startup Atucún is gaining global recognition in the craft chocolate industry. Known for their ‘tree-to-bar’ chocolate, Atucún recently secured a silver medal at the 2023 International Chocolate Awards, a major event encompassing regions such as the Caribbean, South America, and North America.
“Achieving a medal at the International Chocolate Awards is a significant milestone for Atucún and brings global attention to the unique cacao from Honduras,” commented founder Efren Elvir Maradíaga.
Atucún’s operations and partnerships
Atucún operates via two teams, Atucún Chocolatería in Comayagua and AtucúnUSA in Grand Rapids. The enterprise began in 2017 when Efren Elvir Maradíaga and Chad Morton of Roast Umber, teamed up. In 2023, AtucúnUSA expanded to include domestic production and distribution of chocolate from its downtown Grand Rapids facility, with retail bars available at selected locations like Lantern Coffee Bar and Martha’s Vineyard.
Capitalizing on their success, Atucún has established partnerships with AHC Hospitality chefs at Amway Grand Plaza and the JW Marriott. Starting in October, small chocolates from Atucún will be a part of the turndown service at the JW Marriott.
“The AHC Hospitality group has been instrumental in supporting us and ensuring the best products for their customers,” stated AJ Paschka, a spokesperson for Atucún.
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