Top 2025 Dietary Supplement Trends Revolutionizing the Market

Expanding Dietary Supplement Market

With a growing consumer demand, the dietary supplement market is experiencing a rapid expansion. In 2022, this global market was valued at $360.2 billion and is expected to reach $688.9 billion by 2032. The following supplement product categories are forecasted to drive substantial market growth in the next 12 months:

• Collagen Supplements
• Pet Supplements
• Sports Nutrition Supplements
• Vitamin D Supplements
• Herbal Supplements
• Nootropics Supplements
• Beauty From Within Supplements
• Pre-, Pro- & Post-biotics
• Women’s Health Supplements
• Green Foods Supplements
• GLP-1 Support Supplements for Weight Loss/Metabolic Health
• Organic & Plant-based Supplements
• Immune Health Supplements

Fastest-Growing Supplement Categories

Let’s explore some of the fastest-growing supplement categories in depth.

Collagen Supplements

Collagen supplements are gaining popularity due to the aging population. As you age, collagen levels decrease, leading to more wrinkles, fine lines, and reduced skin elasticity. Collagen supplements come in various forms and can help combat these issues. Understanding the different types of collagen supplements can help you choose the one that best suits your needs.

Sports Nutrition Supplements

There is growing interest in nutraceuticals backed by science for sports performance and fitness. These include:

• Black ginger extract for cardiorespiratory fitness and physical performance.
• Creatine monohydrate for post-exercise recovery, injury prevention, and thermoregulation.
• Whey protein for increasing lean body mass, strength, and muscle hypertrophy.

Vitamin D Supplements

According to a report in the journal Nutrients, nearly 30% of the U.S. population is deficient in vitamin D, and another 41% have insufficient levels. This can negatively affect heart health, bone health, liver health, and other areas of the body. Vitamin D3 is the most common form sold to consumers, and it comes in various forms for use in dietary supplements.

Herbal Supplements

There is rising demand for herbal supplements, offering a range of health and wellness benefits. Echinacea is currently popular among consumers, with research suggesting it has a positive effect on immune health, the potential to lower blood sugar levels, reduce anxiety, and more.

Beauty-From-Within Supplements

These include skin, hair, nail health, and anti-aging products. Major factors driving growth in this category include consumers’ desire to improve sleep, mental outlook, and support their body’s nutritional needs.

Pre-, Pro-, and Post-biotics

Consumers are increasingly recognizing the importance of maintaining a healthy balance of gut bacteria, fueling demand for prebiotics, probiotics, and postbiotics. The global markets for these supplements are experiencing significant growth.

GLP-1 Support Supplements

While still a new category, supplements that support weight loss and metabolic health, such as GLP-1 support supplements, are highly sought after by consumers. Research shows that certain nutraceutical types may help promote GLP-1, including berberine, curcumin, cinnamon, flavonoids, and resveratrol.

Emerging Trends in the Dietary Supplement Market

Looking ahead to 2025 and beyond, the move towards personalized solutions will be a major market driver. Consumers will be looking for individualized strategies for supplement solutions that suit their health and well-being needs. Familiarity with these trends can help you navigate this dynamic industry. For more insights, check our full 2025 Trends Forecast.