Health & Fitness Association and Fitness Technology Summit Join Forces for European Event

Linking Technology and Fitness

WASHINGTON, D.C., MD, UNITED STATES, October 19, 2026 /EINPresswire.com/ — The Health & Fitness Association (HFA) and the Fitness Technology Summit (FTS), curated by AltaDX, have unveiled a strategic partnership aimed at consolidating their European events in 2027. This move paves the way for fitness industry leaders to network, cooperate, and investigate the elements shaping the future of the fitness industry.

Joining Forces for a Comprehensive Fitness & Technology Event

The collaboration converges the strengths of HFA’s European Congress and FTS’s European event into The Fitness Technology Summit: European Congress in Partnership with HFA, set to take place May 25–26, 2027, in London.

Crafting an Enlightening Experience at The HFA Show 2027

This partnership will also extend to The HFA Show 2027, scheduled for March 10–12 at Mandalay Bay in Las Vegas, with FTS curating three innovative education sessions that explore how emerging technologies are revolutionising fitness businesses and member experiences.

FTS’s technology-focused expertise will be brought to The HFA Show’s international audience of fitness operators, suppliers, and industry professionals. The program will focus on how technology, data, and innovation are influencing business operations, member experiences, and opportunities for industry growth.

“By joining forces, we can bring more leaders, perspectives, and expertise together while strengthening the relationships and collective voice that will move our industry forward,” said Greta Wagner, HFA interim president and CEO.

Looking Ahead: HFA’s European Congress

The 2027 European event will build upon the success of the 2026 Health & Fitness Association’s European Congress, reflecting HFA’s commitment to uniting fitness leaders from across Europe and around the world. The collaboration with FTS is seen as an opportunity to create a forum for associations and operators across Europe to share research, address industry challenges, and work toward common goals.

Exploring Opportunities and Challenges

The event will delve into the opportunities and challenges facing fitness businesses, including emerging technologies, artificial intelligence, data-driven decision-making, member engagement and retention, and the evolving role of fitness in health and wellness.

About the Health & Fitness Association

The Health & Fitness Association (formerly IHRSA) is the only worldwide trade association providing a unified voice for leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so. Learn more at healthandfitness.org.

About the Fitness Technology Summit

The Fitness Technology Summit (FTS) is an invitation-only executive conference that brings together C-suite leaders from across the fitness, health, and wellness industry. Learn more at thefitnesstechsummit.com.

About AltaDX

AltaDX is a technology and AI company serving the fitness, beauty, and wellness industries. Its OMAP® platform gives operators a team of AI agents that deliver measurable results across retention, revenue, and member experience.

About LeisureLabs

LeisureLabs is a digital transformation agency that makes technology decisions simple for fitness, leisure, and wellbeing operators. Clients include David Lloyd Clubs, The Gym Group, Fitness First, 1Rebel, OurHouse Group, and EGYM. Learn more at leisurelabs.co.uk.

For more information:
Tara Levitt
AltaDX Group Inc.
tara@getaltadx.com
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