Club Pilates’ Phenomenal Growth: Insight from CEO Tianna Strateman

The Journey of Tianna Strateman: Leading Club Pilates to unprecedented growth

Meet Tianna Strateman, the passionate Pilates instructor who took the reins of Club Pilates in 2018. From being a certified instructor to becoming the president of the brand, she has played a pivotal role in the expansion of Club Pilates from nearly 200 to over 1,000 studios worldwide. Her efforts have significantly contributed to the brand becoming a major player in the Pilates industry and a key player in the fitness sector.

The Rapid Growth of Club Pilates

In April, Strateman was promoted to president of Club Pilates, a position equivalent to being the CEO. Club Pilates, owned by Xponential Fitness, is now looking forward to further growth, particularly in international markets. Strateman’s unique blend of business acumen and professional training experience as a certified Pilates instructor has been instrumental in the brand’s success.

Why is Pilates gaining popularity?

Why is Pilates becoming increasingly popular worldwide? Strateman believes that the widespread accessibility of Pilates created by Club Pilates has played a massive part in this trend. In the past, Pilates was mostly confined to physical therapy offices or small boutique studios. However, Club Pilates has made the practice accessible to everyone, regardless of their fitness goals or physical condition.

Club Pilates: An Inclusive Fitness Community

While historically Pilates has been more popular amongst women, Club Pilates has seen a slow but steady increase in male participants. The brand is proud to provide an inclusive environment for individuals of all ages and fitness levels, refuting the old idea that Pilates is only for dancers or elite athletes.

Club Pilates: Expansion Goals

Club Pilates already boasts a significant presence in the fitness industry, with over 1,000 studios in 12 countries. However, Strateman’s ambitious expansion goals do not stop here. She believes there is still ample room for growth, both domestically in the U.S. and through international expansion. They are currently in the process of identifying and working with master franchisees to further expand their global reach.

Exciting Fitness Trends and Challenges

Strateman is excited about the growing emphasis on holistic health in the fitness and wellness industry post-pandemic. The focus on all aspects of health, including nutrition, sleep, and mental health, is a positive trend. However, she also warns that the influx of information available can sometimes be overwhelming, making it critical for individuals to find a balance and focus on what works best for their personal health and wellness goals.