Top 5 Emerging Fitness Trends for 2025

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With the dawn of a new year, a good number of Americans see it as a chance to reset their goals, with fitness often being a priority. Recent CivicScience data shows a 17% rise in fitness-related resolutions against the previous year, spotlighting a growing commitment towards health and wellness. This article takes an in-depth look at innovative workout regimes and cutting-edge fitness technology that are shaping the exercise and fitness industry in 2025.

Top Fitness Trends: Team Sports and Studio-Based Workouts

What are the most popular fitness routines of today? According to the ongoing data from CivicScience, there’s been a considerable shift in Americans’ exercise choices over the past five years. Team sports have seen the biggest growth, increasing by eight percentage points. Fitness activities such as running and weightlifting, along with studio-based workouts like yoga and Pilates, have also seen a surge, each rising by three points. However, outdoor activities such as biking, golfing, and hiking have seen slight declines.

Decline in Health and Wellness Coaches Usage

While the new year spurs many to chase after fitness and self-care goals, the role of health and wellness coaches remains crucial despite a minor drop in usage. As per recent CivicScience data, 21% of individuals have sought help from a health and wellness coach, down from 25% in the previous year but still higher than the 18% reported in 2023. Despite the dip, a significant number of consumers are still turning to professional help for their wellness journeys.

GLP-1 Users Prefer Exercising at a Gym

CivicScience’s monthly GLP-1 consumer trend data sheds light on unique health and fitness behaviors of GLP-1 users. One key difference is their exercise habits: while GLP-1 users and look-alike respondents are equally likely to exercise regularly, GLP-1 users have a significantly higher preference for working out at a gym. Access more insights like these here.

The Rise of Fitness Gamification

Never underestimate the power of fitness gamification. This trend incorporates gaming elements such as Fitbit badges, Apple Watch challenges, and app-based leaderboards into workouts, and it’s garnering more popularity this year. Eight percent of U.S. adults say they ‘always’ use gamification in their exercise routines, up from 6% in the previous year. Another 16% report occasional usage, up from 12% in 2024, indicating a rising interest in tools that make fitness more engaging and interactive.

Self-Care: A Crucial Part of Fitness Routines

Self-care is increasingly becoming a vital part of fitness routines, with practices such as cold plunges and post-workout recovery methods gaining popularity. Exercisers tend to prioritize quality sleep, time with friends, and indulging in satisfying meals, reflecting a growing focus on holistic self-care, where physical recovery goes hand in hand with mental well-being.

The evolving fitness landscape in 2025 blends traditional and innovative approaches, steered by a revitalized focus on health and well-being. With trends like gamification and holistic self-care gaining momentum, and GLP-1 users being more inclined to work out at gyms, brands have a unique chance to capitalize on this dynamic market by tailoring their offerings to meet a health-conscious consumer base’s shifting preferences.

CivicScience’s ‘Always-On’ Data Tracking

Attitudes change before behaviors do. CivicScience’s ‘always-on’ 1st-party data tracking makes it easy to identify shifts in consumer behavior before the competition does. Discover what we can do for your brand.