ConvertMate Boosts SEO for The Oblist, Increases Organic Traffic by 23%
TL/DR –
The Oblist, a Paris-based curator of unique, sustainable art and design objects, faced difficulties in optimizing its 2,000+ product pages for organic traffic. To overcome this, the company used the ConvertMate Shopify app, which automates the integration of real-time keyword suggestions into product page copy, aligning with Google’s best practices and thereby improving SEO. As a result, The Oblist saw a 23% rise in organic traffic, reduced reliance on external SEO tools, and enhanced visibility of their product range, allowing them to focus on their commitment to sustainability and supporting emerging artists.
Oblist’s Transformation in SEO with ConvertMate
The Oblist, a Paris-based curator of unique art and design objects, confronted the task of managing almost 2,000 product pages. To make their exclusive collection more accessible online, they sought ways to streamline product page management and improve SEO.
Faced with the daunting task of optimizing their expansive catalogue for organic traffic, they required a solution to identify relevant keywords for each listing and assess their performance. The integration of these keywords into product descriptions, meta titles, and meta descriptions was a mammoth task for this small team.
To overcome these challenges, The Oblist implemented ConvertMate, an all-in-one solution that automates keyword integration into product pages, adhering to Google’s best practices. The tool eliminated their reliance on external, costly SEO tools and saved considerable time.
Oblist’s SEO Metrics
- 2,043 product pages
- +25% growth in product catalogue
- +23% increase in average daily page views
The application of ConvertMate has brought noteworthy changes. It suggests real-time keywords for each product and integrates them into the product page copy, optimizing it for search engines. This aligns with The Oblist’s specific SEO strategy, allowing them to concentrate on curating high-quality home design pieces.
Since using ConvertMate, The Oblist has seen a rise in organic traffic by 23%, reducing their reliance on paid traffic. The tool has not only enhanced The Oblist’s web presence but also fortified their dedication to sustainability and supporting emerging artists.