
$275B Patent Cliff Challenges Biopharma Firms Amid Stalled Returns
TL/DR –
The biopharmaceutical sector is facing challenges due to pricing reforms, tariffs, and a steep patent cliff, putting around $275 billion at risk for the top 15 companies, according to Boston Consulting Group (BCG). Market pressures are also changing business models, with companies shifting towards large-population disease therapies and increasing merger and acquisition activity. As traditional R&D and commercial operation advantages decline, firms are seeking cost reductions, investing in AI capabilities and rethinking business models to maintain competitiveness.
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Biopharma Firms Grapple with Pricing Reforms, Tariffs, and Patent Cliff, BCG Reports
Biopharma companies are facing significant challenges from pricing reforms, tariffs, and a looming patent cliff, as outlined in a report by Boston Consulting Group (BCG). With around $275 billion in revenue at risk for the top 15 firms, the industry’s business models are undergoing substantial shifts.
Market Pressures and Uncertainty
The sector witnessed an average total shareholder return of 0% from 2021 to 2025, while the S&P 500 managed a 16% return. Only six of the top 20 firms outperformed the average over this five-year period. BCG noted that this performance was shaped by several factors, including US tariffs on branded products, provisions from the Inflation Reduction Act, and the possible extension of most-favoured-nation pricing frameworks, all of which have heightened margin pressure and long-term business uncertainty.
Innovation and Competition in Therapeutic Areas
While innovation continues to revolve around blockbuster drugs, which accounted for nearly 90% of 2025 sales among the top 20 firms, a shift in focus towards treatments for widespread diseases such as obesity and Alzheimer’s is noted. More than 100 obesity compounds are currently in development, over 35 of which have a GLP-1 component, indicating intensified competition within crowded pipelines.
Mergers, Acquisitions, and Licensing Deals
The pace of deal-making has quickened, with mergers and acquisitions predominantly targeting marketed and post-proof-of-concept assets, even as the value of licensing deals grows despite declining volumes. China was involved in nearly half of the licensing activities in 2025, demonstrating the country’s increasing influence in the global biotech innovation sphere.
The Global Biotech Landscape
China is now responsible for approximately 30% of the international biotech pipeline and about half of the new antibody-drug conjugates. Meanwhile, India is gaining prominence as a center for artificial intelligence, data, and manufacturing capabilities. The geopolitical landscape is also reshaping manufacturing strategies, with many major firms announcing plans to invest more than $350 billion in new US capacity by 2030 to counter tariff threats and supply chain risks.
Emerging Business Models
Increasing commercial complexity and pricing limitations are driving companies to expedite product launches, adopt AI-driven sales strategies, and consider direct-to-patient and direct-to-employer models. Seven of the top 20 firms have announced cost optimization programs, aiming for cost base reductions of 5% to 16% and workforce level decreases of 2% to 8%, as they strive to maintain margins while selectively investing in AI capabilities.
BCG’s analysis concludes that the traditional scale advantages in R&D and commercial operations are eroding, prompting biopharma companies to rethink their business models across the value chain to maintain growth and competitiveness.
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