TL/DR –
Venue by 4M, a bar in Ann Arbor, Michigan, sought to enhance its cocktail offerings and did so by consulting with The Netherlands-based Cocktail Professor. The goal was to improve the visual appeal of its best-selling cocktails to make them more distinctive. The owner of the bar, Margaret Poscher, initiated this process approximately a year ago.
4M Venue Boosts Cocktail Game with Visual Appeal
Venue by 4M in Ann Arbor, Michigan sought to enhance its cocktail offerings a year ago, aiming to create a visual spectacle to make its popular cocktails stand out.
The owner, Margaret Poscher, enlisted the expertise of a consultant from the Cocktail Professor, a Netherlands-based company, to upgrade the visual element of their best-selling cocktails.
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