Ashy Bines Shuts Down Baseline Active Amid Health Fears
Ashy Bines’ Activewear Line Closure
brain aneurysm.
The Announcement
The 35-year-old fitness influencer from Gold Coast, mother of two, broke the news to her nearly one million Instagram followers that her firm, Baseline Active, would be closing its doors after four years of operation.
“This journey is coming to a close and although a part of me is certainly saddened and will miss elements of this amazing brand, my entire being knows this is the right decision for my health, wellbeing and my next chapter,” she expressed.
Ashy Bines’ Diagnosis
Earlier in March, Bines disclosed that she had been diagnosed with a small aneurysm, which had temporarily taken her eyesight. She was promptly admitted to a hospital where she underwent a series of MRI and CT scans.
The doctors ruled that the aneurysm was unlikely to rupture but, given her family history with the condition, she reassured her followers that she would need to keep it under regular check for the remainder of her lifetime.
Reflections on the Journey
“The past few months have been an incredible journey, and my health scare made me reassess everything. However, I am incredibly grateful as I have learned so much about myself, my business, my likes and dislikes, my strengths and weaknesses, and most importantly, my values in life,” Bines added in her post.
“These past several months have especially taught me what I want more and less of, and when it’s time to let go and move into my next phase.”
About Baseline Active
Baseline was launched in January 2020 and was known for its “top-quality” activewear, “premium” nutritional products, and fitness programs.
The website is presently announcing a “everything must go” closing down sale, with all stock listed to clear at $30 or less.
Podcast Insights
Bines further detailed her decision to close her business in an episode of her podcast Grow and Glow.
“Regardless of the business, I really want this message to be an empowering one,” she expressed.
“If you’re not happy on a day-to-day basis, something needs to change, something needs to shift, and your body is communicating that to you through these emotions.”
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