EGYM’s Wellpass Revolutionizes US Corporate Fitness with All-Access Model

EGYM Wellpass: A Revolutionary All-in-One Wellness Platform for Employee Health

EGYM Wellpass, a Europe-based corporate fitness and wellness provider, is making its way into the U.S. market. This expansion showcases the growing importance of comprehensive employee well-being programs in attracting and retaining top talent.

EGYM has gained recognition following its acquisition of FitReserve, an impressive network of boutique fitness studios. This strategic move introduces a novel member traffic pipeline for gyms, removing the traditional dependency on expensive marketing tactics or promotional offers.

EGYM Wellpass: A New Approach to Corporate Fitness

Operating under the umbrella of fitness tech giant EGYM, EGYM Wellpass has partnered with over 3,500 gyms and fitness studios across the nation. Their all-inclusive membership model offers employees access to off-site gyms, digital health tools, mindfulness programs, nutrition resources, and mental health apps. Additionally, partner companies can benefit from on-site gym installations.

The U.S. rollout of EGYM Wellpass commenced in Colorado, with more markets set to be introduced soon.

EGYM’s Vision: Transforming the Role of Fitness in Healthcare

In a discussion with Athletech News, Philipp Roesch-Schlanderer, EGYM co-founder and CEO, outlined the company’s long-term goal as a pivotal shift in the fitness industry’s role in preventive healthcare.

The primary focus for EGYM in the next five years is to transition healthcare from a repair model to a preventive approach. This ambition aims to bridge corporate fitness (through Wellpass), fitness technology (via EGYM), and the healthcare market. The potential total addressable market could exceed $600 billion globally in the coming years.

Nicolas Stadtelmeyer, managing director of EGYM Wellpass, referred to the U.S. launch as a significant landmark. “With the rise of GLP-1 medications, the U.S. is ripe for a major evolution in corporate wellness,” said Stadtelmeyer. “Preventative health and dedicated workout solutions in conjunction with GLP-1 usage have become more critical than ever.”

EGYM Wellpass at SHRM25

As EGYM Wellpass aims to gain momentum in the U.S. marketplace, it will showcase at SHRM25 in San Diego later this month. Interested attendees can schedule a meeting in advance or visit the EGYM Wellpass booth (#444) during the conference.

“As companies increasingly recognize the ROI of employee wellness, we believe Wellpass will soon become a standard workplace benefit across the U.S.,” Stadtelmeyer said. “And we’re just getting started.”