End of an Era: Vancouver’s BowFlex Fitness Company Closes

The Bowflex Era Ends

The well-known Vancouver-based fitness company, Bowflex, is officially no more. This marks the end of an era for the 40-year-old Vancouver based fitness company that was historically renowned for its innovative approach to home fitness equipment.

Johnson Health Tech Takes Over

In an industry-shaking move, Johnson Health Tech has finalized the purchase of BowFlex, previously known as Nautilus, on Tuesday. This significant acquisition is expected to restructure the landscape of the fitness industry, especially within the North American e-commerce sector.

Integration into Existing E-Commerce Group

Johnson Health Tech disclosed on Tuesday that they plan to integrate both the BowFlex and Schwinn operations into its existing North American e-commerce group. This strategic move is expected to strengthen Johnson’s online presence, and establish a more diverse catalogue of home fitness offerings for their customers.