Survey Reveals Explosive Growth in Latin America’s Fitness Sector

Urban Latin Americans and their Fitness Habits

With 61% of Latin Americans in urban areas exercising regularly, the fitness market in Latin America shows immense potential for further expansion. This article explores the latest findings from the 2024 Latin America Fitness Consumer Survey, giving insights into the fitness behaviors of urban-dwelling Latin Americans.

The Latin America Fitness Consumer Survey

Carried out by J. Wallin Opinion Research on behalf of the Health & Fitness Association (HFA) and fitness software company ABC Fitness, the survey shows that urban Latin Americans are highly engaged with fitness, with many favoring gym and studio workouts. The survey found that 61% of urban-dwelling Latin Americans exercise at least twice a week, and 78% at least a few times per month. Interestingly, 55% of active Latin Americans prefer exercising at gyms and fitness facilities.

Survey Insights: Fitness Trends in Latin America

According to the survey, active Latin Americans exercise for various reasons, including general health, mental and emotional well-being, and boosting self-confidence. Interestingly, building muscle and strength were the least popular reasons given for exercising. As for exercise modalities, outdoor fitness activities were the most popular among active Latin Americans, followed by strength training and non-spin aerobic cardio activities.

The Potential of Latin America’s Fitness Industry

With 69% of active Latin Americans owning gym memberships, there is a clear opportunity for gym and studio operators in the region. Furthermore, 53% of active Latin Americans without a current fitness facility membership plan to purchase one in the next year, indicating potential growth for the sector.

American Fitness Brands in Latin America

These findings are of interest to American fitness brands who are looking to tap into the thriving Latin American market. Brands such as Orangetheory Fitness and F45 Training already have a significant presence in Mexico, while others like Club Pilates and Pure Barre have announced plans to expand in the region. There is also investment interest from American firms such as ACON Investments, who recently invested in the Mexican fitness brand Commando.

To access the full 2024 Latin America Fitness Consumer Survey, click here.