Top 10 Wellness Brands of 2025: Unveiling their Best Products

Top Trending Wellness Brands on Google, TikTok, and Instagram: Tru Niagen, Snap, and 1st Phorm

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The increasing focus on longevity in health discussions has seen a rise in wellness brands becoming the most-searched among fitness, nutrition, and overall well-being enthusiasts. A report by AI-powered market forecasting platform Spate has revealed the popularity index and year-on-year growth of wellness brands on Google, TikTok, and Instagram.

From addressing longevity and stress concerns to promoting gut health, energy, and hair growth, these trendy brands span functional health, fitness, beauty, and nutrition. Let’s delve into this year’s most popular wellness brands, including Tru Niagen, Snap, and 1st Phorm which have dominated TikTok and other platforms.

The Rising Popularity of Tru Niagen

With a popularity index of 70.6M and a 452% YoY growth, Tru Niagen ranks at number 10. Its best-selling NAD+ Pro is NSF Certified for Sport and boasts a vegetarian-friendly formula that claims to boost NAD+ levels by up to 150% in just three weeks. Recently, the brand has expanded into beauty with a new supplement designed to promote healthy skin, hair, and nails.

Trending Wellness Brands: Snap and 1st Phorm

Snap and 1st Phorm are among the most sought-after brands this year. Snap, known for its nitric oxide powders, experienced a 330% YoY jump in popularity. 1st Phorm, offering a variety of products from whey protein isolate to superfood powders and pre-workout mixes, saw its popularity index soar to 170.1M, or a 1,000% increase YoY.

The Most Popular Wellness Brand of the Year: Goli

Goli topped the list with a popularity index of 1.5 billion, which is a 217% YoY increase. The brand is famed for its Health & Wellness News; US Lifestyle News